The Oil Industry’s Message to You
by Thomas Neuburger | Oct 26, 2022
Today’s piece is more exercise than explanation.
I’d like you to take a quick journey with me. I’d like to see if what’s true for me is also true for you. If it is, I think you’ll be as surprised as I was at how striking the realization is.
The exercise goes like this. We’re going to play the video below twice — once without sound, and once with sound. You’ll find the commercial has two separate meanings, depending on whether the sound is on or not, and depending on whether your soundless listen is your first.
Experiencing The Ad in Two Ways
First, watch the video above with the sound on mute. As the images roll by your eyes, what goes through your mind? How would you describe what you see? (My answers are at the bottom of this piece.)
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